Ajla Tomljanovic is a well-known tennis star in Australia.

Caroline Bowler is the Chief Executive of BTC Markets.

One of the fastest-growing crypto exchanges in Australia, BTC Markets recently announced a partnership with Ajla Tomljanovic, a prominent tennis player in the country. According to the latest female tennis player rankings, Ajla currently stands at 45th position worldwide. In Australia, Ajla holds the second position.

BTC Markets is the only female-led digital exchange in Australia. Due to the rising interest of retail and institutional Australian clients in digital currencies, BTC Markets experienced a strong surge in demand for its crypto trading products during 2021.

“We're excited to announce our sponsorship of rising tennis star and 2021 Wimbledon Quarter-Finalist, Ajla Tomljanović. Crypto moves fast on our exchange, just like Ajla on the court, & she encapsulates the promise and potential of Australia,” BTC Markets highlighted in a recent announcement.

The tennis star also expressed her happiness on the latest collaboration and mentioned that the clients of BTC Markets will have an opportunity to meet her in person. “I‘m really excited to be partnering with BTC Markets, Australia’s largest crypto exchange. To celebrate, were giving away some prizes including the chance to meet me in person,” Ajla said.

Crypto in Australia

Crypto adoption in Australia is on the rise. In November last year, Perth Heat, one of the most successful baseball teams in Australia, announced that the club has decided to pay its players in Bitcoin. Perth Heat is also holding BTC on its balance sheet. The Commonwealth Bank of Australia is planning to expand its presence in the global crypto market.

“We are so proud to support the next wave of Australian talent with Ajla,” said BTC Markets chief executive Caroline Bowler. “Cryptocurrency on BTC Markets is fast-moving, just like Ajla on the tennis court. We know our clients will be proud to cheer her on this summer.”